Overview of Part Two of Language A: Language & Literature DP
Today, media and mass communication dominate our everyday lives to an extent not seen before in history. We are constantly exposed to messages and techniques used in TV, news reporting, advertising, radio shows and the Internet. This part of the course is designed to help you become a more critical consumer of media. The learning outcomes include
Learning Outcomes:
1. Examine different forms of communication within the media. Areas to be considered could include:
- advertising
- news coverage
- opinion
- blogs
- mobile media
2. Show an awareness of the potential for educational, political or ideological influence of the media. Areas to be considered could include:
- public service broadcasting
- campaigns
- censorship
- satire
- propaganda
3. Show the way mass media use language and image to inform, persuade or entertain. Points to be considered could include:
- the diversity of audiences
- use of style and register
- overt and covert forms of bias
- layout and use of images
- deliberate manipulation of audience
- placement and the selection of platform
The above learning outcomes can be achieved through the study of some of the suggested topics listed below:
- Textual bias (news reporting, sports coverage)
- Stereotypes (gender, ethnicity)
- Popular culture (comics, soap operas)
- Language and presentation of speeches and campaigns (elections, lobbying)
- Language and the state (public information, legislation)
- Media institutions (television channels, internet search engines)
- advertising
- news coverage
- opinion
- blogs
- mobile media
2. Show an awareness of the potential for educational, political or ideological influence of the media. Areas to be considered could include:
- public service broadcasting
- campaigns
- censorship
- satire
- propaganda
3. Show the way mass media use language and image to inform, persuade or entertain. Points to be considered could include:
- the diversity of audiences
- use of style and register
- overt and covert forms of bias
- layout and use of images
- deliberate manipulation of audience
- placement and the selection of platform
The above learning outcomes can be achieved through the study of some of the suggested topics listed below:
- Textual bias (news reporting, sports coverage)
- Stereotypes (gender, ethnicity)
- Popular culture (comics, soap operas)
- Language and presentation of speeches and campaigns (elections, lobbying)
- Language and the state (public information, legislation)
- Media institutions (television channels, internet search engines)